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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q103-Q108):
NEW QUESTION # 103
Northern Trail Outfitters wants to use Marketing Cloud to send notifications to customers when their orders are ready for in-store pickup. The notifications can be either SMS or email depending on their communications preference.
How should the consultant set this up?
- A. Journey Builder multi-step journey with an API entry event and a decision split.
- B. Create an Outbound Message in MobileConnect with AMPscript in body to trigger an email confirmation as a fallback.
- C. Automation with a Send SMS and Send Email activity in separate consecutive steps.
- D. Journey Builder Transactional Send Journey.
Answer: B
Explanation:
To send notifications to customers when their orders are ready for in-store pickup via SMS or email depending on their communications preference, Northern Trail Outfitters should use a Journey Builder multi-step journey with an API entry event and a decision split. A Journey Builder multi-step journey allows marketers to create personalized customer experiences across different channels and platforms. An API entry event allows marketers to inject contacts into a journey based on real-time events or data from external systems, such as order status updates. A decision split allows marketers to route contacts to different paths or activities based on their attributes or behaviors, such as communications preference. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_jb_api_event.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_jb_decision_split.htm&type=5
NEW QUESTION # 104
A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails.
What functionality could be used to accomplish this?
- A. Data Views
- B. Send Log
- C. Tracking Extract
- D. Recent Email Send Report
Answer: B
NEW QUESTION # 105
Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?
- A. Schedule the Contacts Counts Standard Report
- B. Configure the Contact Extract Activity in Automation Studio
- C. Query the _Contact Data View and transfer it weekly
- D. Query the _Subscriber Data View and Extract it weekly
Answer: A
NEW QUESTION # 106
Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.
Which data setup should they use for decision splits?
- A. Contact Data using Synchronized Data Sources
- B. Journey Data using CRM Report Import Activity to Salesforce Data Extension
- C. Journey Data queried from main data extension
- D. Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes
Answer: D
NEW QUESTION # 107
A customer with limited technical resources has assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female.
Which method should a consultant recommend to ensure content is displayed properly within the email?
- A. AMPscript LookupRows function
- B. A/B Test Content type
- C. Dynamic Content Block
- D. AMPscript conditional against the Gender field
Answer: C
NEW QUESTION # 108
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